the church, its leaders, its members, its teachings and beliefs, and will otherwise bring opposer church into contempt and disrepute in connection with the goods and services listed in applicant’s application (that) will tarnish the goodwill symbolized by opposer’s Mormon marks,” Grow added. “Applicant’s use or registration of Bad Mormon will tarnish and denigrate. The trademark trial and review board granted the motion, but the case now is in the discovery and disclosure stage. In December, Grow filed a motion for a 30-day extension because the sides were engaged in settlement discussions. Grow, who specializes in intellectual property law at the Washington, D.C., law firm ArentFox Schiff. “Because of the deceptive nature of the mark sought to be registered by (Gay), (the church) and the goodwill symbolized by its Mormon marks will be damaged in a cognizable way and registration of applicant’s alleged mark should be denied,” wrote the church’s attorney, Michael A. Inside the monumental task of focusing on the name of The Church of Jesus Christ of Latter-day Saints.
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